Kingston Technology Europe expects a significant regional growth in its revenues and unit sales this year, after a 17% growth in 2009 despite the economic crisis. Their revenue growth was helped by the general rise in Flash pricing, which is the type of storage used by SSDs.
With the growth in revenue and unit sales last year, they expect this to continue again in 2010. Their global revenues reached $4.1 billion in 2009, roughly a $100 million boost over 2008. Besides the Flash pricing, other factors that helped include stronger demand from consumers and businesses as well as the entry level SSD market, which helped make SSDs more affordable.
“Kingston Technology experienced an upward trend in both unit and revenues in 2009 and this is set to continue in 2010,” said Harb. “The memory market saw some financial recovery last year, like many other industries and Kingston Technology was able to benefit from the general rise in DRAM and Flash pricing. We also expanded our product line when we entered the SSD market at the beginning of 2009 and within 12 months, have gained a strong foothold in this burgeoning area.”
Kingston Technology’s global revenues reached $4.1 billion (U.S.) in 2009, a $100 million increase over 2008. Kingston Technology’s modest increase was attributed to a rise in average selling price, healthier demand from corporate end customers and consumers, and the company’s entry into the solid-state drive (SSD) market. “The rise in revenue marks a change from the previous year when an oversupply in chips and a weakened global economy led to a downturn in the memory industry,” said Harb.
Press Release Source: Zawya
Kingston expects 2010 to be the year of the SSD as well as the tipping point when people should stop thinking about the price per GB, but instead look at the performance SSD has to offer. Basically, users should consider them as a performance upgrade rather than as a storage drive. SSDs can also potentially save people money by extending the life of their computers as well as reducing their power and cooling costs in businesses.
Kingston claims to have an SSD model to suite everyone’s need, with even the entry level SSDNow series significantly outperforming standard hard disks. At present, SSDs compliment a hard disk well in desktop PCs where the SSD can hold the OS and applications and a HDD can be used for the data. Once the price becomes more affordable, they will eventually replace hard drives altogether.